Case Studies

Here’s how AUTOMAGIC MEDIA helped an Accounting Firm Use the Power of FB Ads

to Generate 200+ High-Converting Leads during the Pandemic.

The ongoing pandemic and the social distancing restrictions that it has brought have proven to be especially brutal for some industries. One such industry is that of financial advisers. A current client of AUTOMAGIC MEDIA, who runs a financial accounting firm, was one of those unfortunate people whose business was hit especially hard by lockdowns and other social restrictions.

Just before the pandemic began, things were going pretty well for our client. He was running his firm very efficiently and thanks to his industry connections and referrals from current clients. But then, the lockdowns and social restrictions began. With almost every business hurt so badly by the lockdowns, many of his clients had to discontinue their contracts with his firm. And, as everyone was working from home, the positive word-of-mouth that his firm was generating just stopped spreading. In short, his firm lost clients and wasn’t attracting any new ones either.

By September 2020, our client was now desperately trying to reach out to his old friends and acquaintances in hope of new business. It was during one of these phone calls to an old friend that he shared his firm’s current situation, after which his friend told him about our services.

The client was wary at first and decided to do some research about us. But, soon enough, after reading through a few of our client reviews he decided to reach out to us. Our marketing team had multiple meetings with him and presented a tailor-made plan for social growth.

We knew how difficult it was for him to manage making a comeback for his business, so to help restore his confidence in the power of Facebook ads we devised a plan that could easily be scaled up or down depending on the budget. Which allowed him to have complete control over how much he was spending on paid media.

In the months that followed, we ran a TOF campaign for a total ad spend of $2,173. That brought in a total of $18,000 in revenue for our client.

A massive 828% ROI!

Not only, we helped him fix his existing landing page copy, but also efficiently integrate it with the Facebook Pixel to track results. We ran ads that reached out to 19,700+ potential prospects, collected 205 high-converting leads with the desired target of 70.5% conversion rate, and achieved a CPL of $10.60.

We helped our client achieve all these results in just 10 weeks. You read that right. Here’s a peek at how we managed it all for him:

The Challenge

◉ As the client had a bad experience running digital ads, he was skeptical about the results we can achieve for him using the power of Facebook advertising. So we had to work out the right path for him that would not only restore his confidence in FB Ads but also help him get his business back on track.

◉ We had to comb through the existing landing page copies our client was using and resolve pixel integration issues to ensure our ad creatives and assets were generating the desired results.

◉ The client needed high-quality leads (form submissions) with a high conversion potential under $100 CPL.

The Process

◉ We worked with an initial budget of $30/day, which we kept tweaking after reviewing the weekly results.

◉ Our Ad Strategists ensured we were targeting the right audiences by collecting as much data available about the two different market segments our client was aiming to target.

◉ With the data we collected, we created few high-quality audiences on Facebook.

◉ Meanwhile, our marketing team created fresh and engaging landing page copy for the client that was embedded with clear CTA’s to navigate our audience through the process.

◉ Our designers and copywriters created engaging assets and creatives to use for the TOF campaign we were to run for the client.

◉ Based on our understanding of the client’s business and industry, we defined measurable KPIs for an accounting firm.

◉ We set up 3 Ad sets and tested our target audiences in each ad set using 8 different creatives and 4 Ad copies. Which had the biggest impact on the success of our campaign.

The Result

Just two weeks into the campaign and the results have started to pour in. The numbers we were able to achieve were impressive, to say the least.

◉ We helped our client reach out to 19,775 potential prospects across his target locations with the help of our 2 winning ad sets.

◉ With the total ad spend of $2,173, we brought $18,000 in revenue for our client.

◉ Our 8 creatives and 4 Ad copies collected 205 high-converting leads (form submissions) for the client.

◉ Our TOF campaign hit the lowest CPL of $10.60 for our client with the desired 70.5% conversion rate.

Client Intro:

A Dentist Facebook Ads Case Study. The client is based in the United States

needed help with Facebook Ads to Generate Leads.

The Challenges

◉ Our dentist client did not have the kind of time to focus on his Google rank and SEO.

◉ He needed a simple solution for a quick fix, as he was in a high-competition zone and was likely to lose business to competitors soon.

◉ The Facebook advertisement was the best fix we could offer in that situation.

◉ However, to compete well, we required a free-hand with budget, but the client had his concerns because of his experience with another agency.

◉ We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.

The Process

◉ The only thing we had to get done was to bring leads for the client in a months’ time.

◉ We worked with the client to produce an audience persona to create new audiences.

◉ We vigorously tested these audiences against the website visitors.

◉ We created a lead magnet with a tempting *Limited time FREE CHECKUP* offer for the new and website-visitors-based audience.

◉ We coupled our advertising with email retargeting.

◉ We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.

◉ The website visitors' *Need an appointment page?* Were addressed separately in another retargeting ad sequence.

◉ The results were overwhelming. The simple steps did not disappoint us and excited the client.

The Result

◉ Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.

◉ Their hard work surely paid off well and brought the client back with a big investment.

◉ We brought the dentist client 193

leads only in the first month.

◉ The conversion rate was way above his expectations, i.e. 37%.

◉ The offer we used in the lead magnet gave him a bit of extra work to handle for free, but the conversion rate nullified that.

◉ The Email Marketing nurture sequence

AFTER the signup pushed people to convert even before the FREE CHECKUP.

◉ We had a high CTR, CPC was $2.78 and CPL was $17.

◉The account was all in good shape now for our future use.

◉The client extended the contract, this time with additional services

“We have seen incredible results, including 200% growth in organic traffic, 90% increase in high-converting lead generation, and the lowest CPL of $8.70. Communication is great with AUTOMAGIC MEDIA. They are always available to provide in-depth answers and their turnaround is exceptionally fast.” –Says our client who owns one of the fastest-growing CPA Firms in the USA today.

Quick flashback

Founded in the late ’90s, our client’s advisory CPA Firm headquartered in Illinois had to deal with some tough challenges in the last few years, to drive new leads to their business in form of calls, lead forms, and applications. Traditionally, Google Ads has always been a reliable source of profitable accounting leads for our clients. However, recent changes to the dynamics of the accounting industry and intensifying rivalry with many new entrants in the market created a whirl of challenges.

Realizing that their existing model of using Google Ads to fuel business growth would not be sustainable forever. So the executive team at our client’s CPA Firm decided to reach out to us back in 2018 with bigger goals.

They not only wanted to reach out to the masses and engage researchers interested in tax, audit, and wealth management services, but also wanted to have a robust marketing copy that would help them:

Target both the segments of the market (individuals and companies) at the same time.
Generate high-converting leads under $100 CPL by the start of the next quarter.

Leveraging Paid Facebook Advertising

We knew we had a tight deadline to work with, so it was important for us to make every dollar count for our client. With a total ad spend of $4,359; we were able to generate $47,595 in revenue, collect 501 highly qualified leads and achieve a 74% conversion rate!

Our ads hit the lowest cost per lead (CPL) of $8.70 and not just that, we managed to reach out to 28,000+ potential prospects across the US for our client’s firm.

How did we make the magic happen?

The Challenge

◉ New competition in the market brought a big deficit for our client. Relying heavily on Google Ads for new business, Facebook Advertising was a new arena for our client to explore.

◉ As the client had no prior experience of running Facebook ads, we had to connect the right dots for him that would level up his business game.

◉ We had to work on the creatives and assets from scratch and had little to no time to experiment and find the winning elements.

◉ The client needed high-quality leads (form submissions) with a high conversion potential under $100 CPL.

The Process

◉ To begin addressing the challenges, we audited our client’s account to find opportunities. We discovered three main areas we need to focus on:

1. Campaign Budget Optimization

2. Ad Copy Testing

3. Embedding landing page with clear CTA’s

◉ Our Ad Strategists ensured we were targeting the right audiences by collecting as much data available about the two different market segments our client was aiming to target.

◉ To design better-performing Ads it was important to develop buyer personas and understand the client’s business inside out. So, we started our process by collecting as much information as possible about his ideal clients.

◉ With the data we collected, we created a few high-quality audience sets on Facebook.

◉ Our visual geniuses and copy wizards created engaging assets and creatives to use for the TOF campaign we were to run for the client.

◉ Based on our understanding of the client’s business and industry, we defined measurable KPIs for an accounting firm.

◉ We set up 5 ad sets and tested our target audiences in each ad set using 8 different creatives and 4 ad copies. Which had the biggest impact on the success of our campaign.

◉ We worked with an initial budget of $30/day, which we kept tweaking after reviewing the weekly results. This helped lower the cost per conversion.

The Result

◉ We helped our client reach out to 28,210 potential prospects across his target locations with the help of our 3 winning ad sets.

◉ We ensured our ad copy not only spoke about the client’s products and benefits but was also tailored to each set of keywords in a way that would attract searchers to click our ad over competitors.

◉ With the total ad spend of $4,359, we brought $47,595 in revenue for our client.

◉ Our 8 creatives and 4 ad copies collected 501 high-converting leads (form submissions) for the client.

◉ Our TOF campaign hit the lowest CPL of $8.70 for our client with the desired 74% conversion rate.

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